We are seeking an experienced Brand and Marketing Communications Manager who is looking for an opportunity to work at a unique boutique firm that specializes in justice, equity, diversity and inclusion (JEDI) leadership during a time of exciting growth and expansion.

About You

You are a creative individual who thrives on building momentum behind a brand. Your savvy insights and desire for success is complimented by your ability to analyze your marketing efforts and accurately shift strategies according to the data. You have a natural ability to understand different audiences and your excellent writing and verbal skills give you the power to tell stories that drive action. Your adaptable nature and positive outlook create a pleasant environment even under stressful situations. But most importantly you are devoted to social impact and care deeply about creating a more equitable world.  

Preferred qualifications

  • Experience in digital advertising (performance)
  • Working for a Canadian small business
  • Experience managing marketing campaigns 
  • Ability to work effectively and collaboratively across functions 
  • Ability to be accountable, demonstrating high attention to detail and quantitative skills
  • Ability to design results packages 

Responsibilities 

  • Leading brand identity and social media presence to drive awareness in the Canadian and US market
  • Planning, developing, and directing marketing/advertising campaigns to drive new business (email marketing, media and social media campaigns)
  • Coordinating and producing budgets for advertising campaigns
  • Ability to understand demographic and behavioral targeting  
  • Overseeing social media accounts and website to establish positive public relations through community engagement and management
  • Curate social media branding and content 
  • Apply best practices in communications and marketing, including trends and breaking news on technologies
  • Track and analyze social media, email marketing and media metrics against established KPIs and determine the most cost effective mediums to drive growth 
  • Utilize analytics and feedback to drive future outreach
  • Newsletter creation, deployment and list maintenance
  • Writing press releases and pitch to media

Skills

  • Thought Leadership 
  • Excellent organizational and planning skills
  • Excellent verbal and written communication
  • Personable and able to work in a team environment
  • Strong attention to detail
  • Creative and innovative thinking
  • Good research and problem-solving skills
  • Ability to work well under pressure
  • Adaptability

Other Helpful Skills

  • Fluency in French, both written and spoken
  • Graphic design experience

Starting Salary:  $80,000 to $90,000 FT salaried position (with annual salary increases), 9am-5pm EST (Monday-Friday).  Health benefits after six months. 

Application Process

Anima Leadership is an equal opportunity employer and we encourage equity-seeking candidates to apply, especially those who identify as racial minorities, Indigenous, people with disabilities, 2SLGBTQ or women. Of course, we recognize and honour the intersectionality of equity-based identities.

Please apply online through our website: AnimaLeadership.com by November 24, 2021. To ensure consistency and fairness in the process, we will only review candidates that have submitted through our on-line application process. Our entire team works virtually, but you must be able to work in Canada and be able to work 9am-5pm EST. 

Interviews will be the week of December 6 and 13, 2021 with an ideal start date of January 4, 2022 If you require accommodation during any stage of the recruitment process, please indicate this in your cover letter.  Only applicants selected for interviews will be contacted.